Jakethepen.com | Digital Portfolio and Blog of Jake Fitter

Kiwibank Green Ops 1

Kiwibank launched a brave Switching campaign when I was at Ogilvy. Based on the Black Ops game, you’re immersed in a series of Green Ops rooms POV style. Using the pick a path concept in Youtube we made the whole experience of watching videos more engaging. This is a cut …

Lucozade Unlimited Music Campaign

In London, I freelanced for DAD International ‘Digital and Direct Communications’ as a Digital Art Director and Designer. I teamed up with their copywriters on campaigns for Sky, GSK Health Care and Lucozade. My role was hands on from creating concepts, designing, client facing to overseeing the build. For Lucozade …

Jakethepen Showreel

Here’s my latest showreel of my digital work. A quick mix of finished work, concepts and a flavour of me.

Air New Zealand Spooning

A quick overview of Air New Zealands Spooning campaign. I was part of the Creative team that came up with the concepts, outdoor and social network executions at the Creative Shop in Air NZ.. We got Dai Henwood to star in a viral that pulled people into a cool Facebook …