As a UX/UI Designer, I believe in creating ideas and digital experiences that connect with everyday life, collaborating with others and gaining insights into how users interact with my work. That has been key to my success. And with over 20 years in Digital, I’m still hungry to innovate and break new ground.

Currently, I’m the lead UI/UX designer at JUCY Rentals. My main focus has been to redesign their Booking flow. Starting with a mobile first approach, I designed a user-centric flow based on user testing and research. In that time, I’ve also established a brand design system and set up rigorous design processes.

Recent Projects

  • Jucy Rentals Car Booking Flow 2018-2019
  • Jucy Cruise Website 2017-2018
  • Sun Corp Insurance APP – UX and UI Design 2017
  • Fletchers Innovation – App Design 2016
  • Ateed Construction Mobile Site, TouchCast 2016
  • Frontera HQ – Interactive Touchscreens, Design Works
  • Spark Business & Consumer Experiences – Responsive Web Design, Touchcast
  • Sorted Budget Calculator – Saatchi & Saatchi

Skills and Software

  • UI & UX Design
  • User Testing
  • Digital Design
  • Digital Art Direction
  • Responsive Design
  • Concepts, Prototypes and Moc Ups
  • Strategic Thinking
  • Wireframes
  • Responsive Design
  • Client Presentations
  • Social Media
  • Online Advertising
  • Experiential
  • Video Storyboards

Career History

  • Jucy Rentals 2017-2019
  • Suncorp – UX and UI Designer 2017
  • Fletchers Innovation – UI Designer 2016
  • Design Works – UI Designer 2015/2016
  • TBWA/Whybin – Lead Senior Digital Creative, 2012 to 2014
  • Oglivy, Auckland, NZ – Senior Art Director/Digital Designer 2011 to 2012
  • Digital and Direct, London, UK – Art Director/Digital Designer 2010 to 2011
  • Air New Zealand, NZ – Creative 2009 to 2010
  • ICE Interactive – Senior Digital Creative 2008 to 2009
  • Saatchi & Saatchi, NZ – Senior Digital Creative 2005-2008
  • TBWA, NZ – Freelance Senior Creative 2008, 2010
  • Spitfire Interactive, NZ – Freelance Senior Creative 2008
  • Yellow, NZ – Freelance Creative 2005
  • Lowe Advertising, NZ – Senior Creative 2004 to 2005
  • Craik Jones, London, Digital Creative – 200 to 2004
  • Arawak, London, Digital Creative – 2000 to 2002
  • Grey Advertising, London, Interactive Designer – 1998 to 2000
  • Module Communications, London, Interactive Designer – 1997 to 1998
  • Freelance Interactive Designer – 1995 to 1997