JAKE-Photo_250 As a Digital Designer, I believe in creating ideas and digital experiences that connect with everyday life, collaborating with others and gaining insights into how users interact with my work. That has been key to my success. And with over 20 years in Digital, I’m still hungry to innovate and break new ground.
Recently I led the UI design of a productivity app for Fletchers Innovation, with screens tracking workflows and performance. (So top secret I’m unable to post it to my portfolio). The Sorted Budget Calculator, a simple and fun UI, has also formed a key part to the direction of my career. Which is to keep moving forward with ideas that make life simple and fun.

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Recent Projects

  • Fletchers Innovation – App Design
  • Ateed Construction Mobile Site, TouchCast 2016
  • Frontera HQ – Interactive Touchscreens, Design Works
  • Spark Business & Consumer Experiences – Responsive Web Design, Touchcast
  • Sorted Budget Calculator – Saatchi & Saatchi

Recent Awards

ANZ Bank on the move
  • Gold Midas 2013 – Financial
Ophir – The town that came in the cold.
  • FWA Public Shortlist with 70% Yes votes.
  • Awwwards.com Public Shortlist
Sovereign Choose Life Campaign
  • Silver Midas 2011- Financial
  • Bronze Axis  2012 – Financial
  • Bronze Best 2012 – Social
Good Energy Taxi
  • Digital Asia Festival 2013 – Bronze – Best Integrated
  • Merit Interactive One Show Awards, Finalist 2012/13
  • Spikes Asia – shortlisted
ANZ Poppy Day
  • Gold Midas 2013 – Public Relation
  • Silver Midas 2011- Social Media

Skills and Software

  • UI & UX
  • Digital Design
  • Digital Art Direction
  • Responsive Design
  • Concepts, Prototypes and Moc Ups
  • Strategic Thinking
  • Wireframes
  • Responsive Design
  • Client Presentations
  • Social Media
  • Online Advertising
  • Experiential
  • Video Storyboards


Current Freelance Roster

  • Fletchers Innovation
  • Little Giant
  • TouchCast
  • Saatchi & Saatchi
  • Design Works

Career History


Freelance Digital Creative 2014 – 2017 including:
TouchCast, Saatchi & Saatchi, Little Giant, Design Works, Federation, Farmers & ICG.

  • TBWA/Whybin – Lead Senior Digital Creative, 2012 to 2014
  • Oglivy, Auckland, NZ – Senior Art Director/Digital Designer 2011 to 2012
  • Digital and Direct, London, UK – Art Director/Digital Designer 2010 to 2011
  • Air New Zealand, NZ – Creative 2009 to 2010
  • ICE Interactive – Senior Digital Creative 2008 to 2009
  • Saatchi & Saatchi, NZ – Senior Digital Creative 2005-2008
  • TBWA, NZ – Freelance Senior Creative 2008, 2010
  • Spitfire Interactive, NZ – Freelance Senior Creative 2008
  • Yellow, NZ – Freelance Creative 2005
  • Lowe Advertising, NZ – Senior Creative 2004 to 2005
  • Craik Jones, London, Digital Creative – 200 to 2004
  • Arawak, London, Digital Creative – 2000 to 2002
  • Grey Advertising, London, Interactive Designer – 1998 to 2000
  • Module Communications, London, Interactive Designer – 1997 to 1998
  • Freelance Interactive Designer – 1995 to 1997