Mercury Energy new brand positioning is all about sharing their good energy with their customers. Kiwi’s are great at sharing their good energy, so we wanted to see if we can use it to power a taxi.
We created the first ever taxi powered by the good energy of it’s passengers. The driver could boost the ‘Good Energy Battery with an iPad app when passengers did good deeds. From Facebook you could also boost the battery with likes, increasing the distance it could travel. We created a map updating the taxi’s location as it travelled around, combined with a live Twitter feed of Photo’s taken by the driver.