Our challenge was to show youth market how their life choices now affect them in later life. And from there re-engage them with Life Insurance. We created a social game so you could play with the factors in your life now to unlock your future health. Simple Game Play concepts like addictive behaviour, bonuses and micro interactions all drew you into the experience. We were able capture interesting data on the audience for our client and disrupt the convention that you can’t sell insurance to the under 30’s.